J.Cole’s run continues this week after earning his sixth No. 1 album on the Billboard 200 with The Off-Season, and landing all 12 of his tracks within the top 40 of Billboard’s Hot 100 this week, J. Cole is surely applying some pressure to the game. So what better time than to drop a video for the track “Applying Pressure.”
Debuted at No. 13 on the charts this week and currently stands as the album’s fifth most popular track charting-wise. “Applying Pressure,” was directed by Scott Lazer, J. Cole hitting the streets of New York in a gritty video, shot in a similar cinematic style of New York legend Spike Lee, where his subject is facing directly in front of the camera.
a p p l y i n g . p r e s s u r e video out now https://t.co/LfF4wfkp7V
— J. Cole (@JColeNC) May 25, 2021
We follow Cole as he talks his talk transitioning from a parking garage, a moving subway, and an empty basketball court, and also links up with Harlem’s own Dave East, who Cole shouts out in the song. This is the second track on J.Cole’s ” The Off-Season,” with the popularity of this album, it won’t be the last.
Check out Cole’s latest video below:
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