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The Nike Air Zoom BB Next is the Future of Hoops

by admin | Jun 27, 2020 | Featured, NBA, Sneaker Releases, Sneakers

Nike’s dedication to performance is held strong by their continued evolution. Thanks to their continually improving technology, the folks in Oregon once again press forward with their advancements in innovation. The Nike Air Zoom BB NXT is the future of the Nike Air.

Image via Nike

“We now have athletes that are ‘positionless’ and generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal,” says Ross Klein, Senior Creative Director for Nike Basketball footwear.

Image via Nike

To reduce fatigue during critical moments, the BB NXT introduces a unified system of full-length Nike REACT foam, plate, and Nike Air Zoom pods that work in sync to provide superior impact protection and energy return. The Nike Air Zoom BB includes many revelatory changes in its construction.

Image via Nike

A bit of exposed REACT foam under the heel serves to create a “soft and responsive” feel while a plate above the foam counteracts it with the appropriate rigidity. Under the ball of the foot are two Air Zoom that both absorb energy as well as provide responsiveness. The lightweight mesh used to form the upper is specifically crafted to offer support and durability to basketball players of any skill level or position. The plush tongue and padded collar top off the experience for added comfortability, the collar flares out adding a supportive notch for the Achilles tendon.

The Nike Air Zoom BB NXT releases in the Black/Green “Dangerous” colorway on July 25. The white “Rawthentic” colorway hits the streets and courts this September.

Image via Nike

Image via Nike

Image via Nike

Image via Nike

Image via Nike

Jun 27, 2020 No Comments

The “What The” Nike LeBron 17 is eye-catching

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by admin | Jun 15, 2020 | Featured, NBA, Sneaker Releases, Sneakers

The “What the” series symbolizes a year of battles and a range of unique styles for a Nike signature athlete but with the truncated NBA season it feels like we have yet to see what the LeBron 17 really has tucked away. The What the LeBron 17 interpolates parts of some of the most memorable colorways the shoe has seen so far in an eye-popping hybrid.The left shoe is a decidedly darker hue interpolating the black toe box of the “Currency” colorway and the gray upper stemming from the “I Promise” colorway. The dark shoe is set off by a scarlet tongue embroidered with LeBron’s “More Than Athlete” mantra. The purple sole unit with it’s golden swoosh completes the understated but dynamic look.

Images via Nike

The right shoe is equal parts vibrant and eclectic. The toe box is a vibrant green extrapolated from the alternate “Mr. Swackhammer ” colorway, the bright orange laces come inscribed with motivational phrases from the “I Promise” colorway, and it includes a lace lock as an homage to the Michael Jordan-inspired “Infrared” LeBron 17. The gum colored sole is the perfect neutral color to reign in the more wild shoe. This special colorway also includes the hangtags found on the iridescent “Future Air” LeBron 17. The insoles complete the details with their plaid coloring and “James family reunion” inscription. Included with the pack is a collection of patches to adhere to the tongue for extra flare.

The “What The” Nike LeBron 17 is set to drop soon. The price is set to be $200

Images via Nike

Images via Nike

Images via Nike

Images via Nike

Images via Nike

Images via Nike

Images via Nike

Jun 15, 2020 No Comments

The Nike ‘Space Hippie’ Collection is Trash, literally

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by admin | May 29, 2020 | Featured, Sneaker Releases, Sneakers

Ahead of what would have been the 2020 Olympics, Nike unveils their newest project in sustainability– the Space Hippie project. Built from what would have been waste from their own products, Nike is once again championing efforts for sustainability. Instead of the dynamic names the Swoosh is known for the Space Hippie collection are simply numbered 01-04.

Image via Nike

Each piece of every shoe was meticulously chosen with intense consideration towards its environmental impact. From the Space Waste yarns made of recycled plastic bottles, t-shirt and yarn scraps that make up the uppers to the Crater Foam, the colorful blend of foams and NikeGrind rubber that form the midsoles, the Space Hippie collection is the epitome of circular design.

Image via Nike

While each shoe comes in the same grey, blue, and orange colorway and they contain the same recycled DNA, each shoe in the collection is quite different from the others. The 01 and 04 are alike in that they are low cut silhouettes that use a traditional lacing system but the 04 separates itself from the rest with its chunky sole and exclusive Black/Volt colorway.

Image via Nike

The 02 and 03 lean more into the space theme with their futuristic design. Space Hippie 02 is a high cut model laceless model with a large orange swoosh that extends from the toe to the ankle. The 03 is a high cut build fitted with the Nike FastFit technology seen on the Kobe AD Next FF making it perfect for the ethical hooper. A fully recycled tee shirt will be included to complete the collection.

Image via Nike

Space Hippie 01 ($130), Space Hippie 02 ($150), Space Hippie 03 ($180), and Space Hippie 04 ($130) will be available via the SNKRS app and select retailers on June 11.

Image via Nike

Image via Nike

May 29, 2020 No Comments

Nike x Travis Scott Air Max 270 “Cactus Trails” Vintage Appeal

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by Akeem Ivory | May 22, 2020 | Featured, Sneaker Releases, Sneakers

The relationship between Travis Scott and Nike has been a very lucrative one with a collection of Jordan’s, AF1’s, and Dunk’s the next Cactus Jack feature comes to us in the Air Max 270 React silhouette.

The Nike x Travis Scott Air Max 270 “Cactus Trails,” design has the attitude of the ‘90s in a trail tans and ACG color pops gives the shoe a well-worn look conveying vintage appeal. Connecting it to Scott’s own affinity for vintage apparel.

This offering of this 270 React includes an oxidation of the upper, midsole and Air unit, achieved through a tint Sulphur dye, a polar fleece collar, further relays an outdoor connection, celebrating the beauty of a well-loved object’s patina.

Additional details include a custom tongue-tab, lace-lock and an extra Swoosh on the toe. The preschool and toddler versions introduce a unique take on the design, complete with reverse Swoosh, just for kids, a first in Nike x Travis Scott collaborations.

With a back-from-the-future sensibility, this Air Max 270 allows for imaginative time travel. An apparel collection including a hoodie, sweatpants and T-shirt extend Scott’s interest in uniting sportswear comfort with utilitarian multi-pocket function.

Look for the Nike x Travis Scott Air Max 270 “Cactus Trails,”to release May 29 in a full size run at select retailers and Nike.com. The retail price tag is set at $170 USD.

May 22, 2020 No Comments

NIKE LeBron 7 “LAKERS” Get A Release Date

NBA

by Akeem Ivory | May 2, 2020 | NBA, Sneaker Releases, Sneakers

The gifts from Lebron’s camp just keep coming, first fans got a glimpse of the new Space Jam logo and today Nike releases official photos of the “Media Day” aka “Lakers” LeBron 7.

These are the exact color way debuted by LeBron James last summer during Media Day, the mismatched colorway comes dressed in a classic Purple, Yellow, and White color scheme. One shoe features a Purple upper with Yellow accents, and the other sports a Yellow upper with Purple accents to give off that Lakers vibe.

White leather mudguards, Swoosh logo and midsole completed with a speckled full-length Air Max sole unit atop a Yellow and/or Purple rubber outsole completes the design.

The Nike LeBron 7 “Lakers” to release on May 16th at select retailers and Nike.com. Set at retail price of $200 USD. Check out the official images below:

May 2, 2020 No Comments

NBA All-Star Weekend Releases

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by admin | Feb 13, 2020 | Featured, NBA, Sneaker Releases

NBA All-Star weekend is the brightest stage for signature sneakers. For decades hoopers have been pulling out heat exclusively for the big game, who can forget T-Mac pulling out the mismatched T-Mac 3s in 2004 or Nike’s interstellar themed pack in 2013? This All-Star weekend is set to be one of the biggest in recent days with a slew of releases flooding the streets.

Jordan Brand with it’s ironclad Chicago roots fittingly takes over the weekend with their ‘Unite’ pack and the Chicago collaborators collection. Featuring work from the legendary Virgil Abloh to the the rising multimedia brand Lyrical Lemonade, Jordan Brand is firing on all cylinders this year capping off their All-Star weekend with the first ever retro of the Nike Air Ship.

Though Jordan made be Windy City made, Jordan Brand isn’t the only company blazing the courts. Pusha and Dame whipped up a Dame 6 collaboration, New Balance joins forces with Joe Freshgoods and Don’t Be Mad for a pink-tinged Omn1 covered with unsmiling faces reflecting Kawhi’s unflappable demeanor. adidas even celebrates Chicago hero and former MVP Derrick Rose with a retro of his first signature in the colorway he wore during his first All-Star game.

February 13