It didn’t take long for Diet Starts Monday (DSM) to reveal yet another sneaker collaboration. The Cozy was a silhouette that instantly stood out — specifically the sole. The overlapping and weaving of cord, the netting. It was a refreshing style that excited Davin.

The streetwear brand paying homage to its design founder, Davin Gentry’s midwest nostalgic iconography and Under Armour, has teamed up to remake and release the latest Curry Flow Cozy. The sneaker pulls inspiration from Gentry’s childhood basketball days and his high-school alma mater, Madisonville North Hopkins.

The shoe is made up of premium cream leather and Maroon suede with a debossed “Maroons” logo on the heel. Black and White striped webbing on the back pull tab mirrors the athletic trim of Gentry’s high-school jersey. A custom printed insole with the map of KY overlapped and a star showing Madisonville’s location with a definition of Maroon, “To place or leave in isolation or without hope of escape” complete the look. 

Color: Baja/Maroon-White Style Code: 3026420-101 Release Date: 07/29/2022 Price: TBD

“I’ve had decades to toy with the idea of what a Madisonville North Hopkins High School shoe could look like. Initially I wanted ‘Madisonville’ on the shoe, but obviously that would take up a lot of real estate, which led to ‘Maroons,’ our mascot. I played with a couple different executions. Embroidery, print, debossing with print and the debossed print added a much more premium look and feel. The striped webbing pull tab as well as an embroidered tonal star on on the medial side of the toe box are both inspired by our jerseys. Premium maroon suede and cream leather, contrast stitching details and a co-branded DSM x Curry label on the tongue and a map of Kentucky on the insole with a star highlighting Madisonville, as well as a definition of a maroon: ‘To place or leave in isolation or without hope escape.’ I’m not sure what the school’s meaning of the Maroon is, but the definition chosen was the most fitting to me. It’s an unfortunate truth about where we’re from,” said Davin Gentry in an interview with Foot Wear News

Along with the DSM x Curry Flow Cozy Madisonville Maroons, the first of three sneakers from the DMS brand and Curry the second sneaker/ colorway will be the DSM x Curry 4 Flowtro “Tennis Ball,” and a third will be revealed later this year during the NBA season. The sneaker release also includes an unveiling of the newly renovated basketball court at Festus Claybon park, donated by Under Armour and designed by Davin. 

The court is now yellow and black, Diet’s signature brand color with globe graphics at the center of the court also symbolizing the brand ethos “Madisonville to the World”.