The Modern Air Jordan: The technology behind Air Jordans XX8 – XXXIV

The Modern Air Jordan: The technology behind Air Jordans XX8 – XXXIV

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We’ve all heard “sneakerheads” say it before: “I only mess with J’s 1-14,” or “Anything after the 14’s is a no for me fam,” and can’t forget about the old head chiming in, “If Mike ain’t wear them when he was on the Bulls then I ain’t wearin’ them!” Although the iconic history and success of the Air Jordan line from the 1’s to the 14’s can’t be ignored or compared to, people have to remember that the most recognizable signature sneaker line in history must evolve with the times and keep up with current technology. People are often quick to judge a shoe that if it can’t look good rocked casually then it’s just not a good sneaker. You must remember, Air Jordans are BASKETBALL shoes first, just like how they originally were back in the 80’s and 90’s. Higher up numbered Air Jordans often get ignored just because they don’t look the best with a pair of jeans or outfit. These more modern Air Jordans however are beasts on the court and grace the feet of some of today’s best basketball players on the planet. It’s time to show some love and appreciation for the “modern” Air Jordans, specifically when it comes to the XX8’s through the newly debuted XXXIV’s. We took a look back at the technology and aesthetics on these seven Air Jordans and just how they have impacted the game of basketball.

 

 

Air Jordan XX8

Release Date: February 16th, 2013     Retail Price: $250

 

     

The Air Jordan XX8 was the first numbered Air Jordan since the XX3 in 2008. Jordan Brand wanted to return to the Roman numerals attached to the signature Jordan line instead of just having the current year coincide to the latest Jordan silhouette (i.e. the Jordan 2009, 2010, 2011, and 2012). They didn’t hold back with the Jordan XX8, which definitely had a bold appearance, sporting an elastic shroud that looked almost like a boot when zipped all the way up. The XX8 featured new technology, most notably the brand’s Flight Plate system and max volume Zoom bags. If you weren’t a fan of the shroud on the original run of XX8’s, an “SE” version was released later in 2013 and heading into 2014 without the boot-like juncture on them.

     

 

 

Air Jordan XX9

Release Date: September 6th, 2014     Retail Price: $225

 

     

The XX9 is regarded by many basketball players and media outlets/reviewers as the best on-court performer of the modern Jordan signature era. Released in 2014, the XX9 built on the successful iteration of the Flight Plate system and utilized it even better on the brand’s newest installment. The Air Jordan XX9 featured the world’s first-ever performance-woven upper. While wearing this shoe, each athlete should feel as if it were tailored to his/her foot. The design team learned they could construct the entire upper of the shoe using a single layer of material, while at the same time adhering to all of the player’s needs. Nike’s new Pebax moderator plate also provided managed compression and deflection of the Nike Zoom Air, creating a larger sweet spot while striking the court.

     

 

 

Air Jordan XXX

Release Date: February 12th, 2016     Retail Price: $200

     

Jordan Brand’s 30th anniversary was a big deal and they were aiming to come strong with the Air Jordan XXX. They had a tall task following the success of the XX9’s. The most notable design feature of the XXX’s is a nod to the brand’s 30 years with three big “X’s” displayed across the back heel, which also resembled a basketball net. Additionally, a large Jumpman logo was placed predominantly on the front toe guard, which acted as extra protection for when players drag their toes while playing. For the third straight model, Jordan Brand used the Flight Plate system and fine-tuned it, creating Flight Speed cushioning. The XXX was the first model to incorporate Flyknit technology and a performance woven upper combined.

     

 

 

Air Jordan XXX1

Release Date: September 3rd, 2016     Retail Price: $185

     

The Air Jordan XXX’s and XXX1’s released only seven months apart. That is a very short amount of time in between releasing highly anticipated models of a signature series. Maybe that short time span had something to do with the public’s lackluster reaction to the overall design of the XXX1. 2016 marked Jordan Brand’s 31st anniversary as well as the 30th anniversary of the Air Jordan 1. From the XXX1’s up until the current XXX4’s, Jordan Brand has taken inspiration from whatever model coincides with the 30th anniversary of its original release. The Air Jordan XXX1’s take inspiration from the Jordan 1’s, the XXX2’s take design cues from the Jordan 2’s, and so on and so forth. The Air Jordan XXX1 used a slightly tweaked version of the newly named Flight Speed plate, and was the first model ever to use a Wings, Jumpman, and Swoosh logo.

     

 

 

Air Jordan XXX2

Release Date: September 23rd, 2017     Retail Price: $185

     

Taking cues from the Air Jordan 2, the XXX2’s were overall simple in design. For the XXX2’s, the Zoom Air was not un-locked in the forefoot like it had been in the last few models. This meant the overly “bouncy” feel was gone, however this model was much more stable than the XXX1’s. The XXX2’s feature possibly Nike’s thickest Flyknit usage to date, without the use of glues, TPU strands, or yarn. Herringbone traction is featured on the outsoles which gives you multi-directional grip on the court. A large Wings logo is seen on the tongue of the Air Jordan XXX2, giving a nod to the original Air Jordan 2. Carmelo Anthony was the first to debut the Air Jordan XXX2 on court very early on. Many outlets thought it was his next Melo signature shoe, but it was indeed the next Air Jordan signature model.

     

 

 

Air Jordan XXXIII

Release Date: October 18th, 2018     Retail Price: $175

     

Inspired by the iconic Air Jordan 3, the XXX3’s debuted a whole new feature when it came to basketball shoes. Perhaps the boldest move design wise since the shroud on the XX8’s, the Jordan XXX3’s went completely laceless and introduced the FastFit system. This system allowed the wearer to tighten their shoe with a simple pull of the forefoot strap. This created a full 360 degree lockdown on the footbed. You release the tightness of the shoe by pulling the side loops on the medial sides of the sneakers. A marketing gimmick? – probably. After only a one-year trial on the Air Jordan line, the FastFit system is absent from the new Air Jordan XXX4. In any case, who better to try something bold and new on a signature shoe than Jordan Brand?

     

 

 

Air Jordan XXXIV

Release Date: September 25th, 2019     Retail Price: $180

     

The lightest Air Jordan signature model ever, debuted by a player with the potential to blow-out a sneaker – Zion Williamson. The Air Jordan XXX4 ditched the laceless FastFit system and went for a more traditional, simplistic look. The Air Jordan 4 design cues are subtle, but they are there – with the Nike Air branding on the back heel and the Jumpman with “Flight” on the tongue.  This model features a new Jordan Eclipse Plate that is formed by two Pebax pieces and a forefoot Zoom Air unit. Overall, the public’s reaction to the new Air Jordan XXX4 has been more inviting than the XXX3’s. Reviewers and media outlets are already saying this could be the best on-court performer since the XX9’s. Can the Air Jordan XXX4 be the model to bridge the gap between sneakerheads young and old?

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sep 10, 2019 No Comments
DeeLow The Diamond Man is Way 2 Up Nothing Can Bring Him Down

DeeLow The Diamond Man is Way 2 Up Nothing Can Bring Him Down

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New Orleans natives and half of group production duo MonstaBeatz, DeeLow Diamond Man released his ambitious solo project, ‘Good Vibes: Diamond Edition.’ It builds upon his ‘Good Vibes’ mixtape released in 2018 but is not necessarily a sequel. It’s a case study in DeeLow’s lifelong drive to create and uplift. Featuring such as Curren$y, Mannie Fresh, Smoke DZA, Young Roddy and more.

“I wake up in the morning thinking about creating something,” says DeeLow The Diamond Man. 

DeeLow has recently released the music video for “Way 2 Up (Remix)” feat. Curren$y. Directed by Dr. Clipz of Newtral Groundz and featuring a cameo from legendary rapper Fiend (who appears on the original version of “Way 2 Up”), the video was shot at the iconic Studio Be in New Orleans, Louisiana.

“This project is good energy,” he says. “Long story short, it all comes down to your energy. If you’re putting out bad energy, you’re going to receive bad energy. If you’re putting out good energy, you’re going to receive good energy. Even when I’m down, you’re not going to see me down. I’m at the point where nothing can bring me down.”

‘Good Vibes: Diamond Edition’ is now available on all streaming services. This is a great introduction to DeeLow’s rap persona The Diamond Man.

Watch “Way 2 Up (Remix)” by DeeLow Diamond Man feat. Curren$y below: 

 

Sep 10, 2019 No Comments
Hailee Steinfeld Offered Role of Kate Bishop in Marvel’s HAWKEYE Series

Hailee Steinfeld Offered Role of Kate Bishop in Marvel’s HAWKEYE Series

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Marvel has reportedly offered Hailee Steinfeld the leading role in Disney+’s upcoming “Hawkeye” series. According to Variety, if she takes the gig she will be taking on the role of Kate Bishop starring alongside Jeremy Renner, who is set to reprise his role as Clint Barton, a.k.a. Hawkeye, a.k.a. Ronin.

For those of you unfamiliar with this character Kate Bishop is the one who assumes the role of Hawkeye after Barton. She doesn’t have any superhuman abilities but was trained in unarmed combat, sword fighting, with a high level of skill in archery. Kate also possesses a significant stock of fighting weapons.

Image result for kate bishop hawkeye

Following the subsequent void left by the departure of Tom Holland and Spider-Man from the Marvel Cinematic Universe (MCU) having a very talented young actress, such as Steinfeld would fill that void perfectly.If she chooses to accept the role. 

It has been confirmed all series will be apart of Marvel’s Phase Four round of releases directly tying into the MCU movies. Setting up films new like the rumored Young Avenger.

She’s got the look, the style, and the acting chops to pull it off. The question is does she have the time to commit to a long-term in the MCU? Steinfeld will be assuming a role as Emily Dickinson in the upcoming Apple streaming series “Dickinson.” Which if it does well will garner a second season. So will she be able to juggle both roles? Only time will tell. 

The “Hawkeye” series is set to be released in fall 2021 on Disney+.

Sep 10, 2019 No Comments
Primetime Preview: Denver Broncos at Oakland Raiders

Primetime Preview: Denver Broncos at Oakland Raiders

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Week 1 comes to a close with a meeting of AFC West rivals as the Denver Broncos face the Oakland Raiders in what will be the final Monday Night Football game in Oakland–Raiders are moving to Las Vegas next season.

Unless you were hiding under a rock, with no WiFi reception, the Oakland Raiders offseason (headlined by the Antonio Brown drama) was heard and seen by pretty much everyone. The team enters Week 1 with more question marks then it had when their season ended last year.

Jon Gruden is in year two of his 10-year deal and while it is unlikely that the Raiders let him go any time soon, he surely wants to turn things around from what the team put on display a season ago. In back-to-back years, Oakland has seen its best player leave the team before the season even started.

The head coach does still have Derek Carr on the roster and with some experience in Gruden’s offense, the hope is that Carr will be able to replicate his near MVP season that was derailed by injury in December of 2016.

Helping Carr and the offense find their groove sans AB is first-round pick (one of three Oakland had in the 2019 NFL Draft) is running back Josh Jacobs. Jacobs was a three-star recruit coming out of high school and waited his turn at Alabama until he exploded as an every-down back as a Junior.

Given the pass rush that the Broncos are packing with Von Miller and Bradley Chubb on either side of the ball, quick drop off passes and screens to Jacobs should be a heavy part of the game plan tonight. New Denver head coach, Vic Fangio should be ready for that. He’s one year removed from revamping the Chicago Bears defense back into their “Monsters of the Midway” past. He was brought up to the Mile High city to produce similar results. Having Chubb and Miller is a great starting point.

On offense, the team will be led by Joe Flacco who comes over from the Baltimore Ravens after losing his job to Lamar Jackson. He will be working with Royce Freeman and Phillip Lindsay in the backfield. Lindsay is coming off a year that saw him become the first undrafted rookie to make a Pro Bowl in his first NFL season. The two should operate more in a committee style to keep both fresh for the entire season.

Outside, Emmanuel Sanders is returning from a torn Achilles but still looks like a reliable option. Courtland Sutton is looking to improve upon his rookie year and cement himself as the team’s number one target. Flacco has targeted his tight ends often in his career and Denver used their first-round pick in 2019 on former Iowa tight end Noah Fant–his teammate T.J. Hockenson just set a record with 134 receiving yards in his NFL debut.

The Raiders will be relying on their other two 2019 first-round draft choices to make an impact, defensive end Clelin Ferrell and safety Jonathan Abrams. Abrams was a favorite of the camera during Oakland’s Hard Knocks stint during training camp and preseason. He talked a big game and there’s no better stage to back that up than on Monday Night Football.

If the defense can find themselves this year than there’s hope for the Raiders to make something out of what is already a crazy season. If not, the long year will only grow longer.

As the nightcap, this game might not be as entertaining as the first game of tonight’s double-header but rest assured that these two heated rivals will be locked into a battle to end Week 1.

Sep 10, 2019 No Comments
Primetime Preview: Houston Texans at New Orleans Saints

Primetime Preview: Houston Texans at New Orleans Saints

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Week 1 of the 2019 NFL season concludes with two Monday Night Football games, the first of which features two explosive offenses as the Houston Texans travel to Louisiana to take on the New Orleans Saints in the majestic Mercedes Benz Superdome.

The story of how the Saints season ended last season has been spoken about ad nauseam. There really isn’t much more to say about–the NFL instituted a rule change effective immediately in response. Moving past that uncalled pass interference is going to be necessary if they hope to get back to the Super Bowl for the first time since 2009.

Having Drew Brees, Alvin Kamara, and Michael Thomas means that New Orleans should easily be one of the best offenses in the NFL once again. This is their first opportunity to remind the football world just how potent they can be and they’ll have the eyes of the nation in this primetime Monday night slot (with an earlier start, 7:10 PM EST).

As has been the case for the majority of Brees’ time in the Big Easy, if the defense can hold up its end of the bargain then New Orleans is easily one of the top teams in the league. The Saints defense has gotten better over the years and now includes names like Marshon Lattimore, Cam Jordan, and others that make up a very respectable group.

Testing that defense is the devastating tandem of Deshaun Watson and DeAndre Hopkins. A year ago, Hopkins did not drop a single catchable pass and some would rank him as the best wide receiver in the game–though Thomas just got paid as if it were him instead. That connection could be even better now that the Texans brought in a real left tackle from Miami in Laremy Tunsil to protect Watson’s blindside.

The team also brought in Duke Johnson Jr. from the Cleveland Browns and with Lamar Miller suffering a torn ACL in the preseason, Johnson is now the team’s primary runner. He’s been thirsting for the opportunity to prove he is more than just a third-down, change of pace running back and he gets his chance this season.

Changes were also made o the roster on the other side of the ball. Jadeveon Clowney is gone–for a package of draft picks and backup linebackers–after the two sides couldn’t reach an agreement on a long-term contract this offseason. However, J.J. Watt remains and he has been the face of the franchise long before a competent offense came along. They’ll need Watt at his best if they have any shot at slowing down the Saints from marching into the end zone.

In this game expect a lot of points, if you have any of the big five (Brees, Hopkins, Kamara, Thomas, and Watson) on your fantasy football team be prepared for some big scoring nights across the board. The shootout will likely be the highlight of the NFL’s opening week and we all should thank our lucky stars that we get to watch.

Sep 9, 2019 No Comments
Primetime Preview: Pittsburgh Steelers at New England Patriots

Primetime Preview: Pittsburgh Steelers at New England Patriots

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The defending Super Bowl champions did not get the customary Thursday night opening game to begin the year. As part of the NFL’s celebration of 100 seasons, the league opted to kick off the year with the Green Bay Packers taking on the Chicago Bears. That meant the New England Patriots would have to wait until the final game of Sunday night to reveal the banner and kick off their new season.

As we’ve heard from head coach Bill Belichick countless times, this season (and every week) is a completely new obstacle. That couldn’t be more true for the 2019 iteration of this team. They look very different from the team we just saw win Super Bowl LIII. Rob Gronkowski retired, his skills in the seams and the middle of the field opened up a lot of Josh McDaniels offense. Instead of replacing him with a tight end, they beefed up their wide receiver’s room. Josh Gordon has been reinstated, Demaryius Thomas—recovering from a torn Achilles—was signed, and the team just added Antonio Brown yesterday.

On top of that, Super Bowl XLIII MVP Julian Edelman is back and second-year running back Sony Michel was a huge part of the Patriots success in the postseason.

Tom Brady is entering his 20th season in the league and it is debatable if he’s had a team with more weapons and talent any other time in his career.

The Pittsburgh Steelers also will look different. Le’Veon Bell and Brown are gone for good now. James Conner filled in admirably for Bell last season but the team will rely a lot more on Juju Smith-Schuster this year than they did before. With Ben Roethlisberger still calling the shots, this team should be potent offensively.

They have moved away from the Dick LeBeau defense over the year and spent a first-round pick on linebacker Devin Bush to try and replace what they once got from Ryan Shazier in the middle of the field. If another youngster, T.J. Watt steps up his game then they can be a very strong team on both sides of the ball.

Pittsburgh failed to make the playoffs a year ago, the hope is that the new-look roster will help them get back on top of the AFC North and into the postseason once more.

Tonight’s game will be a good test for the New England defense that is technically operating without a defensive coordinator this season—Jerod Mayo has called plays at times during the postseason but Belichick always has in hands on what that unit does in some form.

In the Super Bowl, the Patriots completely shut down the vaunted Los Angeles Rams offense by holding them to just three points. Every key piece (except defensive end Trey Flowers) returns and the team brought back linebacker Jamie Collins who has won a Super Bowl during his first stint with the team.

Stephon Gilmore proved himself to be a shutdown corner a year ago and will likely draw the bulk of Smith-Schuster coverage if the team opts to put him on the outside. The team just gave undrafted slot corner Jonathan Jones a three-year extension and will likely cover the Steelers top threat when he’s inside.

Brady and the Patriots are as multi-faceted as ever and will likely attack Pittsburgh wherever they feel they are weakest. If they find that sore spot early it could be a long night for the Steelers.

Sep 9, 2019 No Comments